IT COSMETICS - Bye bye serums

digital art direction | landing pages | paid social ads | emails

Bye Bye Serums is a new skincare product line for IT Cosmetics that targets different concerns with an ingredient-focused story. Working closely with the Brand Team, the Digital Team used the imagery and created assets for a clear and clean color-coded system to allow the consumer for easy navigation. Digital campaigns consist of: social content, banners, homepage takeovers, GIFs, emails, social and partner site paid ads, and more

landing pages

retargeting ads

pdp tiles strategy

emails

gifs

SVP Creative Director: Ye Jin Kim | Digital Creative Director: Jiyoung Hwang | Senior Digital Art Director: Krys Ha | Digital Art Director: Susan Lee, IT DermaScan Assets | Brand Art Director: InYoung Bae