Redken digital—retail

art direction | photography | digital design | motion graphics | video editing

The Digital Creative Team is tasked with concepting, capturing and creating content to further support product launches and animations across social media platforms, partner websites, and homepage takeovers. With the introduction of the Beauty Terminal in-house photography studios, we have been able to grow our catalog of support visuals—product laydowns, application visuals, texture/formula shots and more. Digital campaigns consist of: social content, banners, homepage takeovers, GIFs, emails, social and partner site paid ads, videos and more

extreme bleach recovery

social posts - Stills & gifs | videos | infographics

dry shampoos

social posts - stills & Gifs | videos

brews

social posts - stills & gifs | videos

amazon brand pages + Assets

Art direction | digital design

As lead creative on the Redken Amazon Launch working closely with the US and EU Digital Marketing Teams, the goal was to create eye-catching but clean designs for the Amazon pages and assets. While the US had a different approach than the EU team for the brand landing page, all other assets were used globally.

seasonal banners

Giphy stickers

art direction | digital design | motion graphics | video editing

For special Redken events, the Digital team has been challenged to come up with fun GIPHY Stickers for attendees & consumers to use on social media—usually based off of the launch, we aim to keep the choices of animations consistent and on brand.

Creative Director: Tyler Ochs | Digital Art Director: Krys Ha | Junior Digital Designers: Laura Galeano & Jonathan Frias | Model Photographers: Txema & Peter Lueders | Videographer: Chocky & Peter Lueders