Biolage 2018-19 Campaigns

concepting | photo art direction | pre/post-production

With the knowledge of working on Redken Brand Photoshoots under our belts, the team was brought on to concept and plan for Biolage's 2018 Brand Photoshoot to capture promotional content for 2018-19 launches. We were challenged with taking the brand in a more fresh, youthful and natural direction that captured the passion and fun that goes into creating Biolage products and launches.

Photoshoot concept deck

Full of inspirational swipes and the team’s wishes/wants—this deck was shared with all parties involved and set the pace for the photoshoot