Lunar New Year 2022

digital art direction | site assets | emails | social content & GIFs | video

In collaboration with Studio L-E, IT Cosmetics’ Lunar New Year 2022 campaign showcased the adventurous and courageous nature of the Tiger tied to the Confidence product line. As IT Cosmetics is finding its place in the Asian market, we focused on educating the new consumers on one of our top performing product lines.

Emails

social content + gifs

campaign videos

SVP Creative Director: Ye Jin Kim | Digital Creative Director: Jiyoung Hwang | Senior Digital Art Director: Krys Ha | Illustrator: Studio L-E | Main Video Animator: Sugar Blood