Redken digital—Haircolor

art direction | photography | digital design | motion graphics | video editing

The Digital Creative Team is tasked with concepting, capturing and creating content to further support product launches and animations across social media platforms, partner websites, and homepage takeovers. With the introduction of the Beauty Terminal in-house photography studios, we have been able to grow our catalog of support visuals—product laydowns, application visuals, texture/formula shots and more. Digital campaigns consist of: social content, banners, homepage takeovers, GIFs, emails, social and partner site paid ads, videos and more

social posts—stills & gifs

infographics & memes

new product launch—reaction videos

email blasts

Creative Director: Tyler Ochs | Digital Art Director: Krys Ha | Junior Digital Designers: Laura Galeano & Jonathan Frias | Model Photographers: Txema & Peter Lueders | Videographer: Chocky & Peter Lueders