redken rebranding - Digital
art direction | photography | digital design | motion graphics | video editing
With a push to elevate Redken’s professional and scientific roots, the Creative Team underwent a rebranding that would refresh and modernize the brand’s look & feel. Working closely with the Branding Team, the Digital Team ensured that the print and digital campaigns were cohesive but optimized for the digital space. Digital campaigns consist of: social content, banners, homepage takeovers, GIFs, emails, social and partner site paid ads, videos and more
product-focused banners
social content
infographics
before & after gifs
salon window videos
Amazon brand pages
Creative Director: Tyler Ochs | Digital Art Director: Krys Ha | Junior Digital Designers: Laura Galeano & Jonathan Frias | Brand Art Directors: Eva Ja & Megan Padden | Model Photographer: Zoey Grossman | Product Photographer: PRIME | Videographer: Chocky