Redken Packaging

concepting | package design | photo art direction

Working with Adam Snyder, the Packaging and Digital Art Director on the Global DMI team at Redken, these packaging designs were created in 2014-2015 when we were challenged to change the look and feel of future Redken products. Since then, a language has been captured and expanded by Adam Snyder and Alex Petersson.

Creative Director: Tyler Ochs | Art Director: Adam Snyder | Designer: Krys Ha | Photo Direction: Krys Ha & Nicole Leva | Photographer: Matt Beard