r.e.m. beauty digital campaigns

lead digital designer | site refreshes + collection pages | emails | paid social + organic social assets | wholesaler assets

Working closely with the r.e.m. beauty Brand Team and Ariana Grande, the eComm team and I have further developed the site’s functionality to ease the digital consumer’s journey in discovering a new brand—especially as we enter the concealer + skin-focused products. With the ability to deliver site-focused assets and animated assets, we have been able to ensure and strengthen the brand’s look & feel by aiming for consistency across all channels (r.e.m. site, wholesaler site assets, paid + organic social channels) while further developing our approach as a brand. Digital campaigns consist of: landing/collection pages, banners, homepage takeovers on third-party sites, GIFs, emails, social and partner site paid ads, and more

launch Homepage refreshes + Site Development

pdp tile strategy

emails

paid social assets

Organic social assets

ULTA Print Ads

Director, Digital Design + Lead Designer: Krys Ha | Brand Creative, Senior Art Director: Sarah Schwartz + Jessica Schock | Copywriter: Alexandria Regilio